Last week, Avid visited universities and conducted workshops for Media Composer and Pro Tools professionals. They visited five universities including Notre-Dame University (NDU), Saint Joseph University (USJ), ALBA, Lebanese American University (LAU), and Antonine University (UPA) with the local video partner Omnisystems and audio partner ElectraAV.
There was a nice mix of students from varying backgrounds: audio visual, film, sound mixing, communication and graphic design. All passionate and eager to learn.
“Lebanon is the second strongest country in the Middle East in filming preceded by Egypt which is considered to be the Bollywood of the region.”
Regarding the effect that the violent history had on creating creative talent, USJ professor, Serge Habib went on to say, “In an area with heavy turmoil, creative professionals haven’t been supported as much as they have elsewhere in developed countries. We might lack the resources they have, but we have a lot of passion and a strong need to be heard.”
“Historically, you would have seen most of the films and sound mixes coming solely from Egypt, but since the 30 year war ended in Lebanon in 1992, we have been noticing more films, creative work and high caliber music records coming out of Lebanon and other Middle Eastern countries.”
“In a chaotic country troubled with constant turmoil due to its geographic location, the history and pain its people have gone through has had a positive impact on the new generation.”
The Avid team was very impressed with the advanced facilities at the universities they visited. It was an unexpected surprise to see that although many universities had some budget restrictions, they had creative ways of stretching their dollar to make sure the students were exposed to the proper equipment they would eventually be working on. “You can still see that the audio visual departments of most universities in Lebanon are well organized and properly equipped to train the next generation.”
Serge went on explain the effects of the instability in the region: “In a chaotic country troubled with constant turmoil due to its geographic location, the history and pain its people have gone through has had a positive impact on the new generation who is discovering new ways of expressing their frustration and creative ways of speaking out to the world. They’ve realized that they can now relay their story through art, self-expression, documentaries, songs and stories that can reach people’s hearts and create more change than any violence has previously done.”